Linden Leaf
Mingyu Du, a ceramic artist based just outside Cambridge, partnered with Raft to create a film that introduced her work ahead of her exhibition at Churchill College at Cambridge University.
Project
Client
Duration
Year
Launching multiple premium spirits into a crowded market
Linden Leaf Botanicals needed to introduce seven products at once: 2 gins, a vodka, an Arabica coffee extract, and a new category of 3 Cocktail sprays. There was no appetite for gimmicks or over-produced storytelling. The brief was clear: establish credibility, communicate quality, and do it with restraint. One shoot day. One location.
Credibility over claims. Restraint over noise
We structured the launch around two hero films, one for the core spirits and one for the Cocktail Elements, supported by seven shorter product films delivered in multiple formats. Rather than scripted brand messaging, the work focused on real-world use and professional perspective, showing how the products perform where they are actually used. Shot in a single location with a deliberately minimal approach, the launch reflects Sprint I in its purest form: one location, one day, one clear point of view.
Clear positioning across seven products, without excess
The launch delivered a cohesive set of films that positioned Linden Leaf Botanicals through credibility rather than brand claims. Each product was introduced with clarity, consistency, and restraint, allowing quality and application to lead the narrative. A fast, focused production that supported market entry without unnecessary noise.
Behind the
Scenes
A curated selection of projects that reflect our commitment to simplicity and purposeful design.