JLL
Mingyu Du, a ceramic artist based just outside Cambridge, partnered with Raft to create a film that introduced her work ahead of her exhibition at Churchill College at Cambridge University.
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Signature: JLL's Bespoke Real Estate for Ultra-Premium Properties
With a portfolio including The Shard, One Hyde Park, and 22 Bishopsgate, Signature is JLL's bespoke service for ultra-premium properties. The challenge: communicate transformation, craft, precision, and tailored attention without showing the buildings themselves. Prestige aesthetic matching clientele expectations. One studio day to execute.
Visual metaphor: a painter creating a masterpiece
The artist's process - precision, craft, transformation - represented Signature's bespoke approach to ultra-premium properties.
Studio environment allowed controlled lighting on the painting process. Each brushstroke visualized tailored attention. The final reveal showed the completed work, paralleling how Signature shapes iconic spaces.
Abstract storytelling replaced property footage. Prestige aesthetic matched clientele expectations.
Brand film communicating Signature's premium positioning through craft and transformation
Studio production delivered prestige aesthetic matching ultra-premium clientele expectations.
Launched successfully across JLL's EMEA marketing.
"A defining moment in our presentation. The quality and professionalism were outstanding."
Eugene Nouril
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A curated selection of projects that reflect our commitment to simplicity and purposeful design.