Velin
Mingyu Du, a ceramic artist based just outside Cambridge,
partnered with Raft to create a film that introduced her work ahead of her exhibition at Churchill College at Cambridge University.
Project
Client
Duration
Year
Their brand felt generic and didn’t communicate their values
Velin was preparing for a relaunch but lacked a visual identity that matched their clean, science-first positioning.
We built a brand system from the ground up
Minimalist logo, soft but confident color palette, refined type, and clean packaging architecture. The identity bridges the gap between nature and clinical science—quiet, honest, and trustworthy.
Velin’s new identity helped reposition them as a premium skincare brand with a clear point of view
Post-launch, their direct-to-consumer growth rose, driven by stronger visual recognition and customer trust.
Behind the
Scenes
A curated selection of projects that reflect our commitment to simplicity and purposeful design.